About Me
My Bio
First I'll answer your burning question about my name! My given name is Province, after my great grandmother. I guess that must have seemed a bit formal as a baby because Boo came about during a game of Peek-A-Boo with my mother, and it stuck!
I am a results-driven professional with 25 years of success in marketing, startups and real estate.
In 2006 I founded my first venture, JustAskBoo, a digital media and software platform delivering community newsletters across seven major U.S. markets. Following a successful exit in 2019, I co-founded and scaled a few early-stage companies over the next few years.
When I transitioned to real estate in 2023, the skills and knowledge I had worked for years to acquire fell right into place. I am committed to seeing projects through to successful completion and I pour my soul into the relationships I am fortunate to build and grow. These are proving to be key assets to my work in the dynamic South Florida real estate market.
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The early years of my career began in Atlanta working for the Visa International Olympics marketing headquarters, then for 360 Inc. ad agency. After the 1996 Centennial Olympic Games I lived and worked overseas for a couple of years. I moved home to Miami in 1998 where I worked as Marketing Officer at Northern Trust Bank of Florida for two years, then as VP at Kreps De Maria public relations agency for eight years until launching JustAskBoo.
I am deeply devoted to this community and have served as a Board Member of Baptist Health Foundation and Miami Bridge. I have also been a proud member of St. Thomas Episcopal Church, Beaux Arts, and have actively supported countless local charities in various capacities for many years.
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I was raised in Coral Gables, where we moved when I was a baby. I have lived in Coral Gables most of my life but currently live in Palmetto Bay with my husband. I have two daughters (both in college) and a dog named Russell.
Here in Miami I attended St. Stephens Episcopal Day School as a child, Trinity Episcopal School (now Palmer Trinity), Ponce de Leon Jr. High School, and graduated from Coral Gables Senior High School in 1990. I attended Texas Christian University, where I majored in Spanish and English, and graduated in 1994.
