About Me
My Bio
First I'll answer your burning question about my name! My given name is Province, after my great grandmother. I guess that must have seemed a bit formal as a baby because Boo came about during a game of Peek-A-Boo with my mother, and it stuck!
I am a results-driven professional with 25 years of success in marketing, startups and real estate.
In 2006 I founded my first venture, JustAskBoo, a digital media and software platform delivering community newsletters across seven major U.S. markets. Following a successful exit in 2019, I co-founded and scaled a few early-stage companies over the next few years.
When I transitioned to real estate in 2023, the skills and knowledge I had worked for years to acquire fell right into place. I am committed to seeing projects through to successful completion and I pour my soul into the relationships I am fortunate to build and grow. These are proving to be key assets to my work in the dynamic South Florida real estate market.
The early years of my career began in Atlanta working for the Visa International Olympics marketing headquarters, then for 360 Inc. ad agency. After the 1996 Centennial Olympic Games I lived and worked overseas for a couple of years. I moved home to Miami in 1998 where I worked as Marketing Officer at Northern Trust Bank of Florida for two years, then as VP at Kreps De Maria public relations agency for eight years until launching JustAskBoo.
I am deeply devoted to this community and have served as a Board Member of Baptist Health Foundation and Miami Bridge. I have also been a proud member of St. Thomas Episcopal Church, Beaux Arts, and have actively supported countless local charities in various capacities for many years.
I was raised in Coral Gables, where we moved when I was a baby. I have lived in Coral Gables most of my life but currently live in Palmetto Bay with my husband. I have two daughters (both in college) and a dog named Russell.
Here in Miami I attended St. Stephens Episcopal Day School as a child, Trinity Episcopal School (now Palmer Trinity), Ponce de Leon Jr. High School, and graduated from Coral Gables Senior High School in 1990. I attended Texas Christian University, where I majored in Spanish and English, and graduated in 1994.
